The cold-foil process is quickly gaining notoriety because of its ability to attract any target audience with the most basic, yet effective quality: It's shininess! Not shiny like a glossy UV coating, but more like a holographic reflection of color. It is eye-candy that no one can resist picking up. It's most irresistible quality is the versatility that makes the card so readily available to the masses. This process of cold-foil technology is merely a combination of adhesive, silver foil and a 4-color process combined with UV and printed on a 14 pt coated stock. Talk about having all the bells and whistles!